The majority of algorithm changes are aimed at organic reach on Facebook.
Around 2010, the organic reach of a regular Facebook page was around 12%. Today it’s 6% and there are rumors that in the futurure organic reach on Facebook will be even lower. Luckily, those Facebook pages that deliver quality content, satisfying...
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Emoticons on Facebook are now more valuable than likes. How to use this to your advantage?
One year has passed since Facebook has rolled out the feature of emoticon reactions. While the first impression for the users was confusing, nowadays, emoticons on Facebook are very popular. And with the newest algorithm change, Facebook makes sure that the importance of emoticons will be even greater.
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Relevancy is key
Not only Facebook but...Getting organic traffic with voting poll images on Facebook
One of the newest features that Facebook Pages use to get more organic traffic are voting poll images on Facebook with emoticons.
They are a great way of getting more engagement. Especially likes. But if you want to get shares or comments, it's also an efficient solution.
We've created a special tool Facebook poll generator to save...
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Posting on Facebook – When to do it and how to find the right time
Last time we shared an article with you in which we told you how to grow your organic reach. In this article, we also mentioned the importance of the right time of posting on Facebook. With new changes to Facebook's algorithm, it gets harder to deliver your content to other users.
Although the key might...
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How to maximize the potential of viral posts on Facebook
If you already have a growing community, and you understand it, with a little bit of luck it might happen that your post goes viral. And you just hit the jackpot.
Although there are agencies that deal specifically with viral content, there's no real recipe for going viral.
But once your post does go viral, you have...
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Why to create a calendar for your social media posts?
It's always better to know and understand what is happening on your Facebook Page than to post irregularly and never know what is your goal with each post. But there's a cure for the chaos. There's nothing easier than to create a strategy and a calendar for social media posts...
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4 types of posts on Facebook and why to use all of them
Using your Facebook page right doesn't necessarily mean you have to sell your products or services. The truth is quite different. While you CAN use different types of Facebook posts to make some profit, you SHOULD also think about brand awareness, community, and content.
These three take a time to build and...
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5 factors that impact your post reach on Facebook
Reaching your audience or your community on Facebook gets harder every day. Facebook's algorithm makes it hard to deliver the message to your followers with every update. To put it differently: The post reach on Facebook is slowly (but surely) becoming tougher. What now?
To be successful in reaching a nice amount...
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Facebook Insights – why should you pay attention to it if you want to build a strong following
If you want to create a great community of loyal fans, the first thing you have to understand is the cycle of testing and analyzing.
While testing depends on what posts and content (and at what time) you post, analyzing is done by the system.
What...
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Best viral posts on Facebook in 2016
We've already dived deeper into the topic of going viral. Our previous article showed you the exact steps we take to maximize the potential of our viral posts.
This article will show you 5 of the best examples of posts that went far beyond viral. It was almost impossible...
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